Building a business in a male-dominated industry comes with a different kind of pressure, one where you’re often underestimated before you even get the chance to speak.
In this episode of the She Is a Leader Podcast, we explore what it really takes to lead when you’re constantly being questioned, labeled, or placed into expectations that were never built for you.
I’m joined by Hannah Hurckes, founder and CEO of Boss Lady Logistics, who shares how she built her company in the logistics space while challenging outdated norms and redefining what leadership looks like for women.
In this conversation, Hannah opens up about the moment she was asked “whose assistant are you?” at a conference, and how that experience shaped her confidence, resilience, and leadership style over time.
We talk about leading by example, building trust within your team, and why your actions will always speak louder than trying to prove yourself.
Hannah also shares how she approaches team culture, balancing high expectations with real support, and what it looks like to grow a business without losing the human side of leadership.
If you’ve ever felt overlooked or underestimated, this episode will shift how you think about authority, leadership, and the way you show up.
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DISCLAIMER:
This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.
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🌟 Meet Hannah Hurckes
Website: http://www.bossladylogistics.com
LinkedIn: https://www.linkedin.com/in/hannahhurckes/
Instagram: https://www.instagram.com/hannahhurckes/
Facebook: https://www.facebook.com/hannah.hurckes/
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🌟Connect with Yvi
https://instagram.com/askyvi
https://www.facebook.com/AskYvi/
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🏆 Highlights 🏆
00:00 | Introduction
02:30 | Facing gender bias in a male-dominated industry
04:30 | “Whose assistant are you?” defining moment
08:00 | What “Boss Lady” really means in leadership
12:30 | Setting boundaries without losing authority
15:00 | Managing teams with trust, not micromanagement
21:00 | Aligning employee growth with business goals
27:00 | The impact of compassionate leadership on business growth
33:00 | Balancing empathy with accountability as a CEO
36:00 | Boss Lady Logistics and future vision
42:00 | Breaking labels and rewriting the narrative
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