If your business is working but you still feel stuck, you don't have a marketing problem. You have a systems problem.
And it's more common than anyone wants to admit.
And it's more common than anyone wants to admit.
Rachel Minion has spent 25 years building marketing systems that work without the founder in the room. In this episode, she's direct about what creates momentum and what founders do instead that quietly kills it.
You'll hear how she rebuilt her entire business in 21 days after losing her right-hand person, why she automated 100% of her team, and what she tells clients who insist their way isn't working.
If you feel like you’ve been grinding without moving, this episode is for you.
And make sure you grab Rachel's free playbooks: https://rockstarrandmoon.com/playbooks/
You'll hear how she rebuilt her entire business in 21 days after losing her right-hand person, why she automated 100% of her team, and what she tells clients who insist their way isn't working.
If you feel like you’ve been grinding without moving, this episode is for you.
And make sure you grab Rachel's free playbooks: https://rockstarrandmoon.com/playbooks/
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DISCLAIMER:
This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.
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🌟 Meet Rachel Minion
DISCLAIMER:
This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.
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🌟 Meet Rachel Minion
Website: https://rockstarrandmoon.com
LinkedIn: https://www.linkedin.com/in/rachelminion
Instagram: https://www.instagram.com/rachminion/
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🌟Connect with Yvi
https://instagram.com/askyvi
https://www.facebook.com/AskYvi/
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🏆 Highlights 🏆
00:00 - Introduction
🌟Connect with Yvi
https://instagram.com/askyvi
https://www.facebook.com/AskYvi/
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🏆 Highlights 🏆
00:00 - Introduction
01:29 - "Don't we all hate marketing?" the real reason it falls off
03:35 - The founder problem: when passion doesn't transfer
04:56 - How to narrow your target without losing everyone
08:48 - What Rachel listens for when a client says "I'm stuck"
10:48 - The question that changes everything
13:24 - Why churn-and-burn ad agencies fail your business
15:35 - Rachel loses her right-hand person and what she does next
17:30 - 3am to 7pm, 21 days straight, rebuilding her business from the ground up
18:07 - Automating 100% of her team and what that made possible
21:09 - Why marketing is always the first thing cut (and why that's backwards)
22:18 - The feast-and-famine grind cycle explained
24:45 - The one action to take in the next 24 hours
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