How to Sell a Business When You Don't Know Who You Are Without It with Alisha Pennington
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S2 E78

How to Sell a Business When You Don't Know Who You Are Without It with Alisha Pennington

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Most women who build a business never think about selling it. Nobody told them they could.

Your coaching practice, your agency, your product, your podcast. All of it has value beyond what you're earning from it right now. 
And at some point, life is going to ask you what comes next. 

Alisha Pennington built a company for 12 years, earned three Inc. 5000 recognitions, and sold it for multi-seven figures. She's now building Exette, a business to help other women learn how to exit their business. Because only 1.37% of businesses that sell a majority stake are female-founded. She wanted to understand why. 

Alisha found out that the barrier isn't financial. Most women have never separated who they are from what they built. So when it's time to walk away, it feels like walking away from themselves... Does that ring a bell for you?

If this sparks something inside you, this episode is the perfect listen for you. And by the end, you'll look at what you're building completely differently.

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DISCLAIMER:
This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.
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🌟 Meet Alisha Pennington

Website: http://www.exette.co
Instagram: https://www.instagram.com/itsalishamp
LinkedIn: https://www.linkedin.com/in/alisha-m-pennington/

Join Alisha's free community: https://exette.circle.so/join?invitation_token=9cc0617271cd317f48e40f089805df717bef26ba-3b28d7

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🌟Connect with Yvi

https://instagram.com/askyvi
https://www.facebook.com/AskYvi/

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πŸ† Highlights πŸ†

00:00 – Did you know you can sell your business?
03:00 – What "stepping back" actually looks like
05:50 – When Alisha realized she'd outgrown her own business
08:22 – The identity shift that happened for Alisha
10:00 – Why women call their businesses babies and men don't
11:15 – The stories we tell ourselves about what's valuable enough to sell
15:27 – Even a $20,000 candle business has a buyer
20:00 – What the earnout actually looks like from the inside
22:15 – Earnout, handoff, aqua-hire: the versions of exit nobody explains
25:22 – Why thinking about exit makes your business stronger right now
28:40 – The one thing to do this week if you've never thought about this

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