What happens when doing everything “right” still leads to a moment you never planned for?
In this episode of She Is a Leader, I’m joined by Angie Tebbe, founder and CEO of Rae Wellness, for a raw and honest conversation about growth, failure, and what real leadership looks like when things don’t go as planned.
After building Rae Wellness into a beloved brand serving more than 4.5 million customers, Angie found herself facing the moment so many founders fear but rarely talk about. Rapid growth exposed cracks that hustle could not fix. Misaligned partnerships, operational strain, and hard decisions forced her to pause, step back, and confront the reality that building something meaningful sometimes requires rebuilding it entirely.
We talk about what it means to lead through disruption, why systems and aligned partnerships are not optional when scaling, and how listening to your community can change the course of a business. Angie shares what it was like to sit with the fear of failure, navigate identity beyond the business, and ultimately choose to return with more intention, steadiness, and clarity.
This conversation is about resilience without romanticizing the struggle. About honoring what worked, learning from what didn’t, and trusting your instincts even when the path forward is uncertain. It’s about building businesses that are strong enough to last, not just grow.
If you’ve ever felt shaken by rapid growth, questioned whether it’s worth continuing after something falls apart, or needed permission to slow down in order to build something better, this episode will stay with you.
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DISCLAIMER:
This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.
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🌟 Meet Angie Tebbe
Website: https://raewellness.co/
Instagram: https://www.instagram.com/angie_tebbe/
Rae's Instagram: https://www.instagram.com/raeforwellness/
LinkedIn: https://www.linkedin.com/in/angie-tebbe-5867996/
Tiktok: https://www.tiktok.com/@raewellness?lang=en
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🌟Connect with Yvi
https://instagram.com/askyvi
https://www.facebook.com/AskYvi/
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🏆 Highlights 🏆
00:00 | Introduction
🌟Connect with Yvi
https://instagram.com/askyvi
https://www.facebook.com/AskYvi/
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🏆 Highlights 🏆
00:00 | Introduction
05:45 | Why Rae Wellness resonated so deeply with women
07:40 | Building products with intention, not trends
12:45 | The moment everything stopped
16:30 | The unexpected power of community loyalty
20:50 | Telescope vs microscope leadership
28:15 | What’s next for Angie and Rae Wellness
32:30 | Final reflections on resilience and building something that lasts
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