Building a business that scales requires more than hard work. You need leverage, positioning, and the courage to think bigger.
In this episode of She Is a Leader Podcast, we dive into what it truly takes to turn your expertise into recurring revenue, build authority in the B2B space, and step into a larger version of your leadership.
I’m joined by Amanda Northcutt, six-time executive and founder of Level Up Creators. After leaving Silicon Valley, Amanda rebuilt her career around leverage, strategic positioning, and sustainable recurring revenue. She shares how she was able to build high-ticket, high-impact business models that create long-term stability and leadership freedom.
We talk about identifying painful, urgent problems businesses are willing to invest in, narrowing your niche with confidence, packaging your intellectual property into powerful frameworks, and building relational equity that turns conversations into contracts.
Amanda also breaks down the mindset shifts required to sell bigger, think bigger, and lead bigger. From stepping into discomfort to refining your positioning, this conversation challenges you to expand your vision and build with intention.
If you’re ready to elevate your expertise, move into higher-level opportunities, and design revenue that supports your next chapter of leadership, this episode will expand how you see growth.
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DISCLAIMER:
This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.
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🌟 Meet Amanda Northcutt
Website: https://welevelupcreators.com/
LinkedIn: https://www.linkedin.com/in/northcuttamanda/
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🌟Connect with Yvi
https://instagram.com/askyvi
https://www.facebook.com/AskYvi/
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🏆 Highlights 🏆
00:00 | Introduction
🌟Connect with Yvi
https://instagram.com/askyvi
https://www.facebook.com/AskYvi/
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🏆 Highlights 🏆
00:00 | Introduction
03:02 | Why Money Stops Being the Goal and Legacy Takes Over
06:36 | The Wake-Up Moment: When Your Business Depends on You
08:39 | Why Selling B2B Changes Everything
11:59 | Selling Must-Have Solutions Instead of Nice-to-Haves
16:44 | Sales vs Marketing: What Actually Brings Revenue
23:36 | The 5 Foundations of a Sustainable Recurring Revenue Business
29:55 | The 3-Circle Exercise to Find Your Business Sweet Spot
31:33 | Network Mining: The Most Overlooked Sales Strategy
39:17 | Why Consistent Discomfort Is the Price of Growth
06:36 | The Wake-Up Moment: When Your Business Depends on You
08:39 | Why Selling B2B Changes Everything
11:59 | Selling Must-Have Solutions Instead of Nice-to-Haves
16:44 | Sales vs Marketing: What Actually Brings Revenue
23:36 | The 5 Foundations of a Sustainable Recurring Revenue Business
29:55 | The 3-Circle Exercise to Find Your Business Sweet Spot
31:33 | Network Mining: The Most Overlooked Sales Strategy
39:17 | Why Consistent Discomfort Is the Price of Growth
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